Many small business owners tell me the same thing:
“I don’t know how to start using Pinterest for my business.”
Maybe that’s you.
When I first started, I was a femininity and dating coach, selling digital products online. I learned the hard way how much strategy matters—and how easy it is to get lost in the “just pinning ideas” approach. Now, as a digital product and AI coach, I’ve started a completely new page and a fresh Pinterest business account. And here’s the thing: if you’re starting a new venture or a new niche, you need to do the same.
Pinterest isn’t just for browsing recipes or holiday ideas—it’s a powerful search engine that can help people discover your business while you focus on what you love.
In this post, I’ll show you why every business, whether you’re starting fresh or pivoting to something new, benefits from a Pinterest business account. We’ll cover the difference between personal and business accounts, and why a free business account gives your content the best chance to be found.
Think of this as your beginner’s guide to Pinterest for business. We’re starting at zero—no pressure, no overwhelm. Step by step, you’ll see how Pinterest can work quietly, gently, and consistently for your business.
Do I Really Need a Pinterest Business Account?
You might be wondering: do I really need a business account, or can I just stick with my personal one?
I’ve been there too. When I launched my new digital product coaching page, I hesitated. It seemed easier to keep my old account, but here’s the truth: if you want Pinterest to actually grow your business, a business account makes all the difference.
A business account gives you tools and features a personal account doesn’t—analytics, resources, advertising options, and more. These are the tools that let Pinterest understand your content and show it to the right people.
The best part? Setting up a business account is simple. It doesn’t take long, and you don’t need technical skills. Starting fresh allows you to build your Pinterest presence intentionally, without the clutter or confusion from older accounts.
If you’re stepping into a new niche or launching a fresh digital product page, starting a brand-new business account is the same move I made—and it’s the smartest way to grow your visibility from the very beginning.
Is a Pinterest Business Account Free?
Yes—it really is.
Many business owners assume there must be a cost. That’s understandable—most business tools come with a price tag. Pinterest is different.
A Pinterest business account is completely free to set up and use. There are no fees, no monthly charges, and no hidden costs. And the best part? You get access to features that help you grow your business, all without paying a cent.
If cost has been holding you back, you can let that worry go. Pinterest is free, simple to use, and designed to support your growth from the very beginning.
What Is the Purpose of a Pinterest Business Account?
A business account isn’t just free—it unlocks tools and features you can’t get with a personal account. These tools help you understand your audience, track your results, and make your Pinterest strategy actually work.
Here’s how a business account can help:
1. Access to Pinterest Analytics
With a business account, you can see how your Pins are performing. Which Pins are getting clicks? Which are popular with your audience? Analytics helps you measure your results and make smart decisions about where to focus your time.
Time is an investment—and you want to make sure your efforts pay off. Analytics gives you clear insight into what works, what doesn’t, and how to refine your Pinterest strategy over time.
2. Access to Business Resources
Pinterest provides tips, guides, and tools specifically for business owners and creators. Without these resources, you’d have to figure everything out yourself—which can be time-consuming. Having built-in resources means less guesswork and more smart action.
3. Claim Your Website
As a business account holder, you can claim your website on Pinterest. This confirms you own your site and unlocks richer data about how your Pins are performing.
Whether you run a Shopify store, a Squarespace site, or your own domain, claiming your website tells Pinterest your content belongs to you. You can even claim multiple sites, and Pinterest is testing claiming Instagram accounts for business users.
To claim your website, you’ll usually add a small code snippet to your site. Simply search:
“How to claim my website on Pinterest + [your platform]”
Make sure to follow Pinterest’s official instructions so everything stays up to date.
4. Pinterest Advertising and Product Tools
A business account also lets you do more with your content. You can run ads, tag products in videos, and even use affiliate links—all while tracking performance with analytics.
These features make it easier to share content strategically, grow your audience, and support your business goals.
Can I Change My Pinterest Account from Business to Personal?
If you’re still unsure whether to create a Pinterest business account or stick with a personal one, here’s some good news: you can switch a business account back to a personal account later if you change your mind.
There’s one important detail, though. If your business account is linked to an existing personal account, you cannot convert it back. That’s why I recommend starting a brand-new, standalone business account with your business email. It keeps things simple and avoids complications if you ever want to hire help, share access, or grow your Pinterest presence.
At the end of the day, it’s your choice—but a business account gives you the tools, insights, and features you need to grow your business on Pinterest.
Getting Started
Now that you understand why a business account is valuable, it’s time to set one up!
Before you dive in, take a moment to think about your business name and how you want to present yourself. Every detail matters. Pinterest is a top-of-funnel marketing platform, designed to help people discover your business and understand why they should engage with you.
Here’s my setup advice:
- Use a desktop computer. I know we live in a mobile-first world, but the desktop view gives you more control during setup. You’ll have access to richer tools, data, and features that make the process smoother. If you don’t have a computer handy, borrow one—it’s worth it for the extra features.
- Start fresh. Even if you already have a personal Pinterest account, create a new, standalone business account with your business email. Using your personal email can get messy later, especially if you hire help or share access with a team member.
- Save your password. Make sure it’s secure and easy to find—you’ll be using it often.
Once you click “Create a free business account”, Pinterest will guide you through adding some basic details:
- Your birthday (to confirm you’re old enough to use Pinterest)
- The type of business you run
- A short description of your business
This is the perfect time to think strategically. Every detail you add should help people understand who you are, what you offer, and why they should follow or engage with your content.
Starting a business account is simple. With a little care during setup, you’re laying a strong foundation for a Pinterest presence that can grow and work quietly and consistently for your business.
What Should My Pinterest Business Name Be?
Now we get to one of the most exciting parts—choosing your business name! This comes first on the “Tell us about your business” page when setting up your Pinterest account.
Use the official name of your business, but here’s a pro tip: add a few keywords that describe your products or services. This works for any type of business.
For example, whether you sell home decor, handmade scarves, or digital products, or you blog about motherhood or pets, add keywords that reflect your content. Put your name first, then add words that clearly tell people what you offer.
Why does this matter? When people search for a product, service, or content like yours, the right keywords in your business name make it more likely your account will appear in the search results. Think of keywords as a first impression—they tell people what’s unique about you and what they can expect. The clearer your profile looks at first glance, the more likely someone will stop, explore, and connect with your content.
Pinterest will also ask for your website. If you have one, add it here. If not, no worries—you can always fill it in later.
Next, Pinterest may ask about your goals. Don’t stress—this is just for Pinterest to personalize resources and guidance for you. It won’t affect how people find or interact with your content.
Once you finish these steps, you’re in! You’ll see prompts like “Share ideas,” “Grow your audience,” and “Showcase your brand.” Take a little time to explore these options before you start creating Pins. Get familiar with the platform, update your settings, add a profile picture, and see how other businesses are using Pinterest. This is your chance to get comfortable and imagine a strategic approach for your own account.
One final tip: claim your username! Don’t stick with the default string of numbers and letters. Make your handle match your business name or what you use on your website and social media. This keeps your branding consistent across platforms.
And just like that, you’ve taken your first big step. You’ve set up a business account, strategically chosen your name and keywords, added a profile image, and claimed your username.
It wasn’t so hard, was it? Stick with me—I’ll guide you through Step 2 and beyond! And if you want extra help, I created a short Pinterest for Beginners video series on TikTok, walking you step by step through setting up your account completely for free.
Announcing My Pinterest for Beginners Guide
Feeling a little overwhelmed by all this information? Don’t worry—I’ve got you covered. My Pinterest for Beginners guide is designed to show you everything you need to know to run a successful business account.
The guide is called: How to Use Pinterest for Business: The Ultimate Beginner’s Guide. Inside, you’ll find:
- Step-by-step instructions to create a fully optimized Pinterest business account
- Tips on what to post and when
- Guidance on building boards, creating clickable Pins, and boosting SEO
- Techniques for growing traffic and turning visitors into customers
Pinterest doesn’t have to feel complicated or stressful. Think of it as a calm, automated way to share your business with the world. With the right approach, you can use Pinterest to grow your visibility, connect with your audience, and even drive results—all without hustle or overwhelm.
Ready to get your guide and start using Pinterest with confidence? Click here to download it and begin today!