Choosing the right niche and the right keywords is the foundation of a successful online business—especially if you want consistent traffic from search platforms.

Pinterest works the same way.

Even though it looks like a social platform, Pinterest is actually a visual search engine. People come with intent—they are looking for ideas, solutions, and inspiration. If your content doesn’t match what they’re searching for, it stays unseen, no matter how good it is.

That’s why keyword strategy matters so much on Pinterest.

In this guide, you’ll learn how to find the right keywords and use them intentionally so your Pins reach the right audience at the right time.

What Is Pinterest Keyword Research?

Pinterest keyword research is the process of discovering the exact words and phrases people type into Pinterest when they want help or inspiration.

These searches give you insight into:

• What your audience wants help with
  
• What they are curious about
  
• What they are ready to act on
  

Examples:

• A traveler might search for “budget-friendly travel destinations” or “weekend getaway ideas near me.”
  
• A small-space homeowner could type “tiny apartment storage hacks” or “small balcony decor ideas.”
  
• A beginner baker may look for “easy chocolate cake recipe” or “quick desserts for beginners.”
  

Each search shows you exactly what people need and what they are willing to engage with.

Why Keywords Matter

When you understand what people are searching for, you can create content that matches those needs. Pinterest then knows how to categorize your Pins and show them to the right audience.

The goal of keyword research is not to chase random trends—it’s to create alignment.

For example, if your business is about digital products and AI coaching, using keywords like:

• “AI tools for coaches”
  
• “Sell digital products online”
  
• “Passive income for online creators”
  

…will make your Pins appear in front of people actively searching for solutions you offer.

If your keywords are too vague or unrelated, your content may get lost—even if it is high quality.

When your niche, keywords, and content work together, your Pins become:

• Easier to find
  
• Easier to trust
  
• More likely to drive steady traffic to your digital products
  

Pinterest growth then becomes intentional instead of accidental.

How to Use Pinterest Keywords to Grow Your Digital Product Business

If you want people to find your digital products on Pinterest, you need the right words. Pinterest is not just a social app. It is a search engine. People come there looking for ideas, solutions, and products. If your Pins don’t match what they are searching for, they will not see your content.

This guide will show you how to find and use Pinterest keywords so your content reaches the right audience and grows your business.

Start With Your Goal

Before you look for keywords, ask yourself:

• Do I want more people to see my Pins?
  
• Do I want to sell my digital products?
  
• Am I trying to use holidays or trending topics?
  

Your answer will help you pick the right keywords.

Types of Keywords

1. Commercial Keywords
These are for selling products. Words like “Best of” or “Top X” help people who are ready to buy.

2. Traffic Growth Keywords
These words help more people see your Pins. Tips, lists, and how-to guides work well.

3. Seasonal or Trending Keywords
These are for holidays, events, or trending topics. They help you get attention when people are searching for these topics.

Example:

• DIY blog: “Top DIY craft tools under $50” (commercial), “Valentine’s Day DIY gifts” (seasonal)
  
• Fitness coach: “Best resistance bands under $30” (commercial), “Home workouts for beginners” (traffic growth)
  
• Travel blogger: “Budget-friendly European vacations” (commercial), “Summer weekend getaway ideas” (seasonal)
  

How to Find Pinterest Keywords

Pinterest’s search bar shows what people are looking for. You can use it to find words for your Pins.

1. Type a topic from your niche, like “home decor,” “recipes,” or “digital products.”
   
2. Look at suggestions. These are real searches from real people.
   
3. Use the alphabet trick. Add letters after your word (“home decor a,” “home decor b”) to find more ideas.
   
4. Select “All Pins.” This shows all results, not just your own Pins.
   

Examples:

Home Decor

• Accessories, aesthetic ideas, art
  
• Baskets, boho style
  
• Christmas ideas, color schemes
  

Fitness Workouts

• Abs exercises, at-home workouts for beginners
  
• Bodyweight exercises, beginner yoga routines
  
• Cardio workouts, core strength training
  

Travel Destinations

• Affordable Asia trips, Airbnb tips
  
• Budget road trips, backpacking guides
  
• Weekend getaways near me, cheap flights
  

How to Pick the Best Keywords

Not every word is worth using. Check:

• Search in incognito mode to avoid bias from your history.
  
• Look at how many Pins already use that word. If many new Pins are published, it is harder to rank.
  
• Focus on words with fewer Pins. These are easier to stand out with.
  

Tip: Long-tail keywords are best.

• Example: “Quick vegan breakfast recipes” is better than just “vegan recipes.” It is more specific and helps people who are ready to engage or buy.
  

Why This Matters

When you choose the right keywords, your Pins:

• Get seen by the right people
  
• Are more likely to be saved and clicked
  
• Help your digital products sell more
  

Pinterest growth becomes intentional, not random. Your content reaches people who want it, and your blog or shop becomes a reliable source of traffic and sales.

Using Guided Searches and Pinterest Trends to Grow Your Digital Product Business

Pinterest is not just a place to share pretty pictures. It is a search engine. People type in exactly what they want, and guided searches and trends help you find the right words to reach them.

Guided Searches

When you type a word into Pinterest’s search bar, you will see colored tiles or suggested words just below. These are called guided searches.

Guided searches show related keywords like “easy,” “budget-friendly,” “for beginners,” or “modern.” They tell you exactly how people are searching in your niche.

Example:
If you search “healthy meals,” guided searches might show:

• Meal prep
  
• 30-minute recipes
  
• Family-friendly
  

Clicking one of these tiles will give you more ideas and keywords to use for your Pins or blog posts. Using guided searches helps you find what people really want, so your content matches their needs.

Pinterest Trends

Pinterest also has a tool called Pinterest Trends. It shows popular keywords and seasonal search patterns.

Example:
Search for “summer skincare” and you might see interest peaks in May and June. Pinterest Trends also suggests related words like:

• Sunscreen tips
  
• Hydrating routines
  
• DIY face masks
  

This helps you plan when to post and what content will get the most attention.

Pro Tip: Compare With a Base Keyword

Use a steady, popular keyword in your niche as a baseline to see if other keywords are strong.

Example:
If your niche is fitness:

• Base keyword: “home workouts”
  
• Compare with: “resistance band routines”
  

This shows you if your keyword has consistent search interest and is worth targeting. Avoid comparing to extremely popular keywords—they can make your niche words seem weaker than they are.

Bonus: Use Tools for Extra Insights

Pinterest doesn’t show exact search volumes like Google. But tools like PinClicks can estimate trends, search volume, and uncover untapped opportunities. This helps you choose keywords that drive traffic, instead of chasing random trends.

Why This Works

When you combine guided searches and Pinterest Trends, you:

• Find the right keywords for your audience
  
• Post content at the right time
  
• Increase visibility and clicks for your digital products
  

This is how your Pins reach the right people at the right time, helping your digital product business grow without guesswork.

Using Pinterest Trends and Related Searches to Find Keywords

Pinterest is a visual search engine, and knowing the right keywords helps your Pins reach the right people. Two tools you can use are Pinterest Trends and Related Searches.

Checking Pinterest Trends by Category

Pinterest Trends lets you focus on keywords that fit your niche. You can see which ideas are growing, seasonal, or steady over time.

How to Use Category Filters:

• Apply Filters: Use the options on the left to narrow your search.
  
• Trend Type: Pick Growing Trends, Seasonal Trends, or Monthly Trends.
  
• Time Frame: Choose a specific date range to see when searches are popular.
  
• Interests: Pick your niche like Food & Drink, Fitness, DIY, or Home & Garden.
  
• Analyze: Look at the keywords and notice how they change over weeks or months.
  

Finding Opportunities:

• Seasonal Trends: Use keywords that spike at certain times. Example: “Holiday cookie recipes” or “New Year workout challenges.”
  
• Evergreen Keywords: Choose terms that always get searches, like “easy weeknight dinners” or “home organization tips.”
  
• Niche Keywords: Filtering helps you find highly specific keywords, like “beginner sewing projects” or “budget family vacations.”
  

Using categories helps you plan content for the best time and make Pins people are searching for.

Using Related Searches

The Related Searches section on Pinterest is a hidden gem. It shows extra keywords connected to your main topic.

How to Use Related Searches:

1. Start with Your Keyword: Type a broad topic like “healthy snacks” or “DIY home projects.”
   
2. Scroll Down: Look for the Related Searches section.
   
3. Explore: Each suggestion is a long-tail keyword you can use in your Pins, boards, or blog posts.
   

Examples:

• Food: “Protein snacks for kids,” “low-calorie desserts,” “meal prep snacks.”
  
• Home Decor: “Tiny space storage hacks,” “minimalist furniture tips,” “DIY wall decor.”
  
• Fitness: “Bodyweight workouts for beginners,” “resistance band routines,” “quick 10-minute workouts.”
  
• Travel: “Cheap weekend getaways,” “backpacking Europe tips,” “family travel on a budget.”
  

Using Related Searches helps you grow your keyword list and reach more people. Long-tail keywords make your Pins more discoverable and increase clicks to your digital products.

Analyzing High-Performing Pins to Find Keywords

One of the easiest ways to find good keywords is to look at Pins that already work. Pinterest shows popular Pins in every niche. Studying them can give you ideas for your own Pins, boards, and blog posts.

How to Study High-Performing Pins

1. Search for Your Topic: Type a broad keyword like “healthy breakfast ideas,” “home office decor,” or “beginner yoga routines.”
   
2. Look for Popular Pins: Check which Pins have lots of saves, comments, or shares. These show what people like.
   
3. Check Key Parts of the Pin:
   
   • Titles: See which words and phrases are repeated.
     
   • Descriptions: Look for keywords in the text.
     
   • Hashtags: These are extra keywords you can use.
     

Turning Pins into Keywords

High-performing Pins can give you long-tail keywords that target different audience needs.

Example 1 – Travel:
You find a Pin for “budget travel tips” with 15k saves. Its description has phrases like “cheap weekend getaways,” “budget-friendly European trips,” and “family travel on a budget.”
You can turn this into one long-tail keyword: “budget-friendly weekend trips for families.” It covers weekend trips, cheap travel, and family travel in one keyword.

Example 2 – Fitness:
A Pin says “10-Minute Full Body Workout for Beginners” and uses hashtags like #homeworkout #beginnerworkouts.
From this, you can create “quick 10-minute beginner workouts at home”, targeting people who want fast, full-body, or beginner-friendly exercises.

Extra Tips

• Check Competition: Search your new keywords on Pinterest. See how many Pins already use them.
  
• Focus on Opportunities: Look for keywords where Pins are old or not updated—they are easier to rank for.
  
• Mix Broad and Specific: Use broad words like “vegan recipes” and long-tail versions like “easy high-protein vegan breakfast.”
  

Studying high-performing Pins is a smart way to find keywords your audience already wants. When you do this regularly, you will always have ideas for Pins, boards, and blog posts that people can find and click.

How to Use the Pinterest Keyword Tool to Grow Your Audience

If you want people to see your Pins and visit your shop or blog, keywords are everything. Pinterest is not just a social platform—it’s a search engine. People are typing in exactly what they want, and your Pins will only appear if you use the right words.

The Pinterest Keyword Tool, found in Ads Manager, is a secret weapon for digital product creators, coaches, and bloggers. Even if you don’t run ads, it can show you what your audience is searching for and help you create Pins that get seen and saved.

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Step 1: Open the Pinterest Keyword Tool

Here’s how to find it:

1. Log in to Pinterest Ads Manager.
   
2. Click Create Campaign. Don’t worry—you don’t have to actually launch it.
   
3. Choose Manual Campaign. The Keyword Tool is only available here.
   
4. Click New Ad Group → Targeting → Find new customers.
   
5. Go to Interests and Keywords → click Add Keywords.
   

This is where the magic begins. The tool will show you related keywords, monthly search estimates, and even long-tail phrases people type in to find solutions.

Type in a broad topic from your niche. Here are some examples:

Step 2: Search for Keywords

• Fitness: “home workouts”
  
• Food: “healthy meals”
  
• Home decor: “small apartment ideas”
  

The tool gives you two types of keywords:

• Broad Keywords: General terms that lots of people search for. Example: “home decor ideas” or “quick dinner recipes.”
  
• Long-Tail Keywords: More specific phrases with fewer competitors. Example: “modern minimalist bedroom decor” or “15-minute vegetarian weeknight dinners.”
  

Why long-tail keywords matter: They are more specific, target people who are ready to engage, and usually have less competition. This means your Pins have a better chance to show up and get clicks.

Step 3: Refine Your Keywords

You don’t have to use every keyword you find. Use filters and think about your audience:

• Match Type: Choose broad, phrase, or exact match.
  
• Audience Relevance: Only pick keywords that fit your niche.
  
• Balance Volume and Competition: High search volume is good, but if every Pin is competing for it, it’s harder to get noticed. Look for keywords with moderate volume and low competition.
  

Step 4: Turn Keywords into Content

Once you have your list, it’s time to create Pins, boards, and blog posts that match your audience’s searches.

• Fitness example: “home workouts” → “10-minute bodyweight workout for beginners,” “resistance band exercises at home,” “quick yoga stretches.”
  
• Food example: “healthy meals” → “low-calorie dinner ideas,” “high-protein vegan snacks,” “gluten-free breakfast recipes.”
  

Notice how each keyword is specific, solves a problem, and is easy to act on. That’s exactly what Pinterest wants to show.

Step 5: Combine Keywords with Other Pinterest Tools

• Guided Searches: After typing a keyword in the search bar, see related tiles like “easy,” “for beginners,” or “budget-friendly.” Click them to find more long-tail ideas.
  
• Pinterest Trends: Shows seasonal and popular searches. For example, “summer skincare” peaks in May-June. You can plan your Pins ahead to catch interest at the right time.
  
• Related Searches: Scroll down the results page to see hidden suggestions people are searching for. These can expand your keyword list.
  

By combining these tools with the Keyword Tool, you get a data-backed list of ideas that make your content visible to the right people at the right time.

Why This Works for Digital Product and AI Coaches

If you are selling digital products or coaching using AI tools, keywords are your shortcut to steady traffic and qualified leads.

• You know exactly what your audience wants.
  
• You can create Pins, blog posts, and free resources that match searches.
  
• You avoid guessing or wasting time on topics no one is looking for.
  
• You make Pinterest work for you as a long-term traffic source.
  

Even small tweaks—like picking the right long-tail keyword or using seasonal trends—can make a huge difference in clicks, saves, and sales.

Pro Tip

Don’t just copy what’s popular. Add your own twist. Use your voice, brand colors, and unique tips. AI tools can help generate ideas, but you are the one who turns them into content that feels real and helpful. That’s how you stand out.

Using Third-Party Tools for Pinterest Keyword Research

Pinterest has great tools built in, like the search bar and Trends, but they don’t show exact search numbers or how hard it is to rank for a keyword. That’s where third-party tools come in. They help you find more keywords, faster, and with better insights.

One beginner-friendly tool is PinClicks. It gives you keyword ideas, shows which ones are popular, and helps you spot gaps where your content can stand out.

How Third-Party Tools Help

With a tool like PinClicks, you can:

• Discover new keywords that Pinterest’s search bar might miss.
  
• See estimated search volume so you know which keywords matter most.
  
• Check engagement, like saves and shares, to find topics that attract attention.
  
• Identify gaps in your niche so your Pins and blog posts are unique.
  

Example:

• A food blogger may see that “vegan dessert recipes” is popular, but “quick high-protein vegan desserts” has less competition.
  
• A fitness blogger might find “10-minute morning stretches for beginners” is searched often, but has few good Pins.
  

Using these tools saves time. You spend less time guessing and more time creating great Pins, writing helpful blog posts, and testing new strategies. Many tools have free trials, so you can try before you invest.

Tip: If you’re just starting out, focus on free methods first: search bar, guided searches, related searches, and Trends. Once you’re ready to grow faster, a third-party tool can help you find long-tail keywords that make your content easier to find and more likely to get clicks.

Once You’ve Found Your Keywords: Organize and Scale

Finding the right keywords is just the first step. To get the most from Pinterest, you need to organize your keywords and use them to grow your content consistently.

Organize Keywords by Intent

Sorting keywords by intent helps you create Pins that match what people are looking for:

• Inspirational Intent: Great for pretty, simple Pins that inspire.
  Example: “DIY room decor ideas” or “creative wall art inspiration.”
  
• Informational Intent: Use for tutorials, tips, or step-by-step guides.
  Example: “How to organize a small kitchen” or “Easy vegan meal prep guide.”
  
• Commercial Intent: Keywords for people ready to buy. Works best in product lists or recommendation Pins.
  Example: “Best home office gadgets under $50” or “Top-rated yoga mats for beginners.”
  

Scale and Optimize

Once you know your keywords, you can replicate the process across boards and topics:

• Evergreen Boards: Pins that keep driving traffic over time, like “Healthy Weeknight Dinners” or “Minimalist Home Organization.”
  
• Seasonal Boards: Pins for holidays, events, or trends, like “Halloween Party Ideas” or “Summer Travel Essentials.”
  
• High-Performing Templates: Reuse Pin designs that work to save time and keep your brand consistent.
  

Final Thoughts

Pinterest keyword research may feel tricky at first, but once you understand it, it becomes a powerful tool for growth. Use the search bar, guided searches, related searches, Pinterest Trends, and third-party tools to find the right keywords for your audience.

The key is consistency. Keep experimenting, analyzing results, and adjusting your strategy as trends change. Every keyword you find is an opportunity to turn a Pin into traffic, leads, or sales.

Roll up your sleeves, dive in, and start turning your keywords into clicks and growth. Your next high-performing Pin could be just one keyword away!

Happy pinning, and keep creating, keep growing! 🌟

Disclaimer: This post contains affiliate links. I may earn a small commission if you purchase through these links—at no extra cost to you. I only recommend tools I personally use or truly believe will help you grow.