Pinterest is not just for DIY, home decor, or recipes anymore. Over 500 million people use Pinterest every month. They look for ideas about money, work, health, travel, hobbies, and more.
This means there is a big chance for you to build a Pinterest blog. The trick is to pick a niche you like and that people want. The right niche helps you grow, share useful content, and even earn your first $500.
How to Pick the Right Niche
Good Pinterest bloggers do not only follow trends. They pick niches based on:
- What you are good at: Pick something you can make content about without getting tired.
- How crowded it is: Some topics are popular, but too many people are doing them. It is harder to grow there.
- What people want: Search Pinterest for your ideas. See what people are looking for before you start.
What to Focus On and What to Skip
Do not just pick the most popular niches. Think smart.
Focus on:
- Things you know or have experience in.
- Topics you can show in many ways (tips, how-to guides, lists, templates).
- Topics people want all year, not just one season.
Skip:
- Very narrow topics that are hard to make many posts about.
- Topics you don’t like—you will get tired fast.
- Niches where big brands already do everything if you are just starting.
How to Find Profitable Pinterest Niches
Pinterest is more than pretty pictures. People use it to search for ideas. If you pick the right niche, you can grow your blog or digital product business and reach the right audience.
Step 1: See What’s Popular
With a Pinterest Business Account, you can check which topics people like most.
- Audience Insights: Click the menu (three lines) and pick “Audience Insights.”
- Global Trends: Switch to “All Pinterest Users” to see what everyone is searching for.
- Top Categories: Some niches always do well, like Art, Fashion, DIY Crafts, Home Decor, Digital Products, and Wellness.
These niches get steady attention and are good places to start.
Step 2: Pick the Right Niche for You
Popular niches are good, but the best one matches:
- Your knowledge and skills – something you can teach or share easily.
- Your interest – you’ll create more content if you enjoy the topic.
- Audience demand – people should be searching for it.
Ask yourself:
- Do I know about this topic?
- Can I make different types of posts about it?
- Are people looking for this online?
Step 3: Take Action
After checking popular niches and matching them with your strengths, pick one to focus on. Start creating Pins, testing ideas, and see what works. Track what gets clicks and saves, then adjust.
Pro Tip: Don’t just follow trends. Focus on what you enjoy and what your audience needs. That will grow your account faster and longer.
💡 Extra Help for Beginners: If you want a head start, there’s a free Digital Product Checklist and 600 Pinterest Niche Ideas you can use to plan your first Pins and boards. It’s a simple way to get inspired and see which niches could make your first $500.
Finding a Niche You Love
Picking a niche is not just about what’s popular. It’s about what you enjoy and want to explore. The best niche is one where you can:
- Make content consistently.
- Have fun creating Pins and blog posts.
- Stay motivated over time.
Pinterest is all about helping your audience. If you don’t enjoy your topic, it will be hard to keep posting. Consistency is how you grow your account and get more traffic.
You don’t have to be an expert. Interest and willingness to learn matter more.
Examples:
- Food & Recipes: Love trying new meals? Share simple experiments, quick hacks, and tasty ideas—even if you’re not a chef.
- Fitness & Wellness: Enjoy yoga or home workouts? Create beginner-friendly tips, track your progress, and teach what you’re learning.
- Digital Products: Curious about online tools, templates, or printables? Show how to create and use digital products—even if you’re starting fresh.
If a niche sounds fun but you can’t imagine staying consistent, rethink it. For example, fashion is popular, but if keeping up with trends isn’t fun, it may be hard to maintain a blog there.
Check If You Can Make Content
Once you narrow your niches, ask: Can I make content regularly?
Here’s an easy way to check:
- Search Your Topic on Pinterest: Type something like “easy vegan desserts” or “minimalist home office ideas.”
- Look at Existing Pins: Are they step-by-step guides, lists, or quick tips?
- Ask Yourself: Can I make similar content in my own style? Is it realistic to post regularly?
Example:
- Gardening niche? Search “small balcony garden ideas.” Many Pins show steps, plant tips, or layouts. If you feel you can make similar posts, it’s a good fit.
- Personal finance? Search “budgeting tips for beginners.” Many Pins are lists or guides. Even if you’re new, you can research and explain topics simply.
Tip: Your first Pin or blog post doesn’t need to be perfect. What matters is starting, being consistent, and learning as you go. Small steps over time build a strong Pinterest presence.
Thriving in Busy Niches
Some topics on Pinterest are very popular. This means lots of people are making Pins about them. It can be hard to get noticed.
But you can still do well if you focus on smaller, more specific ideas. These are called sub-niches or long-tail keywords. They help you reach people who want exactly what you offer, without too much competition.
Examples:
- DIY Projects: Instead of “DIY projects,” try “DIY crafts for kids under 10.”
- Fitness: Instead of “home workouts,” try “10-minute yoga for beginners” or “easy workouts for seniors.”
- Food & Recipes: Instead of “vegan desserts,” try “quick high-protein vegan snacks” or “easy 5-ingredient vegan desserts.”
When you pick a smaller topic, you can stand out. You don’t need to be the biggest creator in the main niche—you just need to reach the people who really want your content.
💡 Tip: Check out our guide Pinterest Keyword Research – Mastery to learn how to find these smaller keywords and sub-topics that bring steady traffic.
Finding How Your Niche Can Make Money
Before you pick a niche, think about how it can earn money. Different niches work better with different ways to make money.
Main ways to earn:
- Display Ads: Ads on your blog. You earn when people see or click them.
- Affiliate Products: Recommend a product and earn a small commission when someone buys it.
- Digital Products: Create and sell your own templates, guides, or courses.
Choosing the Right Earning Model
The best way to earn depends on your niche and content.
Examples:
- Fashion Niche: Very popular. You can earn from display ads and affiliate products because lots of people search for fashion tips.
- Pinterest Growth Niche: Fewer people search, so ads may earn less. But digital products or affiliate tools work well. For example, we sell Editable Canva Templates to help our audience grow their Pinterest accounts.
If you’re new to blogging and unsure about digital products, start with a niche where display ads can make money. Once confident, you can add digital products or affiliate items.
Take Your Time
Choosing a niche is an important step. Make sure it matches your:
- Interests
- Skills
- Earning potential
A little planning now will save a lot of time later.